This entrepreneurial dentist clinic came to us with a vision to transform the way we experience going to the dentist. The typical dentist experience was marked with sterile environments and impersonal interactions, but Chime knew that their quality care and commitment to personal patient relationships wasn't enough to transform the way people perceive dentistry. We set out to create a brand identity that would match their humanistic, client-centric, positive approach to dentistry.

First, we found a name that sounded as effortless as the experience itself. To reinforce the name, the brand visuals offered a minimalistic, cheerful flare, that would stand out in a sterile industry. With thoughtful details and bright pops of colour, the Chime brand aims to embody a fresh perspective on dentistry – one that smiles as wide as its care promises.

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