When this husband and wife dynamic duo came to us (at Massive Media) they had big dreams about how their already thriving vintage jewellery business could evolve. As passionate entrepreneurs, their brand identity had been pieced together over the years, and they knew it was time for their brand identity to reflect all that 100 Ways had become. Having built steady demand and a loyal clientele out of their flagship store in Vancouver, they were ready to extend their reach beyond their home city. We set out to create a cohesive new brand identity that would represent the spirit of their brand and also resonate with their wide and ever-expanding customer base. 

From there, we would transform their e-commerce website into an intuitive, branded experience, making it to make it easier for people to explore and purchase pre-loved and vintage jewellery with confidence. With over 10,000 unique pieces of jewellery, with an infinite range of styles, metals, stones, cuts, and sizes available for resale, launching a site that was at once expressive, enjoyable for the user, and easy for the client to manage large volumes of inventory was required careful planning and a holistic approach.

We started with a Brand Sprint and a Design Workshop to extract the 100 Ways’ story. We needed to understand who the brand was at its core, what it wasn’t, and who it needed to become.How could we reflect the 100 Ways story and personality into a visual expression that felt authentic and unique from other online jewellery shops? We explored several ways that the brand personality could be expressed as a visual idenity, taking into consideration key applications such as the website, packaging and social media. We presented three unique brand packages. The client was thrilled with one in particular, so we continued to refine that concept while integrating their feedback and ideas. From there, our Design team came together with our UX and Dev teams to bring the brand to life across the web. Marrying extensive competitive research, design and UX best practices an extensive design system and responsive modules library was born. The result: a robust, custom, an beautiful Shopify theme, that similplied inventory management and order fulfillment for our client, and made shopping experience effortless for customers.